Green Marketing Dynamics by Consumers towards the Awareness, Purchase and Promotion of Green Products
نویسندگان
چکیده
منابع مشابه
Green: Marketing, Products and Consumers
The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...
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Along with a variety of actions to protect the environment, environmentally preferable purchasing (EPP), often referred to as “green purchasing” has been an emerging trend over recent decades all over the world. This trend is considered as a strategic alternative for all stakeholders in the society to promote the sustainable development of global production chain with the active involvement of ...
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Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and...
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Green marketing is a process of producing environment friendly product. Such type of products that are safe from different hazards. Now a days Green marketing is exploring day by day. The eco-friendly products are making by many companies in Globe. Our Purpose of this study is basically to identify that what kind of factors influence the green purchase intentions of consumer of Pakistan. Four p...
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Public environmental awareness is one of the most important indicators for showing civilizational values. It reflects many aspects of environmental status, such as people ́s knowledge, personal consideration and behavior and the human attitude towards sustainable society as a whole. All of the information is useful for environmentalists, businessmen, decision makers or educators in planning soci...
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ژورنال
عنوان ژورنال: International Journal of Business and Social Science
سال: 2019
ISSN: 2219-1933,2219-6021
DOI: 10.30845/ijbss.v10n2p20